
The Thinking
Our strategic consultancy agency. Putting the So What? into your business strategy.
Specialisms include:
Data & Analytics
Growth Strategy
Customer Journey Touchpoints & Engagement
The world isn’t just changing—it’s accelerating. Consumer expectations, technology and competitive landscapes are evolving at pace. The brands that thrive don’t just keep up; they lead.
Brand Partnership Group is a strategic growth accelerator, uniting expert agencies and specialist partners that close the gap between strategy and execution—delivering scalable solutions that fuel agility, transformation and long-term success.
Our network of specialist agencies and expert partners accelerate brand performance — helping organisations move faster, think smarter and connect deeper. With cutting-edge expertise in strategic growth, outsourced sales, marketing and experiential, AI-driven innovation and future-focused digital transformation, we don’t just help brands adapt — we propel them forward.
The Thinking
Our strategic consultancy agency. Putting the So What? into your business strategy.
Specialisms include:
Data & Analytics
Growth Strategy
Customer Journey Touchpoints & Engagement
The Connectors
A brand engagement agency that connects consumers and brands through the power of human touch, data and technology.
Specialisms include:
Outsourced Sales & Marketing
Retail & Field Marketing
B2B Staffing & Events
The Experience
Our global brand experience agency provides on-brand event staff, entertainment and implementation services.
Specialisms include:
Live Engagement
Event Staffing
Brand Experience
The Message
Our creative, content & digital agency. Developing creative ideas that resonate, engage and emote through the power of storytelling.
Specialisms include:
Human-AI Brand Development & Storytelling
AI-Driven Brand Personalisation
Creative AI Integration & Training
Working across our agencies and in partnership with the Group’s Board of Advisors, our leadership team are collectively responsible for the Group’s growth, innovation, results and continued future-forward view on the world.
Group Chairman
Group CEO
MD Blue Square
CEO KRU Live
Group Growth & Innovation Director
Group Finance Director