The Thinking
Our strategic consultancy agency. Putting the So What?
into your business strategy.
Our future forward view on the world helps us redefine the way brands connect with their audiences. We integrate insights, behavioural data, the power of human touch, the accessibility technology provides and the power of storytelling to achieve commercial growth.
But we recognise that success is down to the brilliance of people, creating communities and initiatives to help drive personal growth, increased inclusivity and opportunity for all.
The Thinking
Our strategic consultancy agency. Putting the So What?
into your business strategy.
The Connectors
A brand engagement agency that connects consumers and brands through the power of human touch, data and technology.
Discover Blue SquareThe Message
Our creative, content & digital agency. Developing creative ideas that resonate, engage and emote through the power of storytelling.
Discover Creative MonsterAI Technology
Pushing the boundaries of product innovation across the customer journey to accelerate CX and radically improve commercial performance.
A future-forward view on the world to shape client and Group strategy.
A collective of specialist agencies working together. One point of contact. One brief. One cohesive voice. One shared set of values.
Investing in our capabilities and specialisms to enable individuals to flourish, clients to succeed and our business to grow.
Desire to do more for good, leaving a positive impact on our people, our community and our planet.
Supporting client and team charity projects
Great Place To Work (GPTW) team
Jack Parsons Advisor
Youth Group partnership
Apprenticeship levy
School & college connections
Sustainability taskforce
Carbon footprint offset
Ecologi partnership
Nic Hamilton Advisor
INclusiverse (ED&I) Council
Employee affinity groups
INCLUSIVERSE podcast
A focus on creating an environment that is truly inclusive. Our INclusiverse Council works across the Group to INspire and INform, helping us foster an INclusive, open mindset.
Spearheaded by our INclusiverse podcast co-hosted by Nic Hamilton, a BTCC racer and our ED&I Advisor with a particular focus on disability, and Kally Kaleda, part of our team and a proud member of the LGBTQIA+ community.
Listen to a few of our inspirational conversations
INCLUSIVERSE is a world open to everyone – we want you to INFORM & INSPIRE. If you have an idea for a future episode or would like to take part in one, we’d love to hear from you.
Get in touchWe develop partnerships that we know will make a difference.
From complementary skillsets to brands innovating in their own space to businesses dedicated to giving back.
64.7 million trees funded to date
Building a more sustainable future is a real focus for us which is why our partnership with Ecologi is vital. Reducing our carbon footprint and giving back to certified carbon avoidance projects to help restore and conserve forests in countries that need it most.
Explore EcologiPledge to get 1 million youths into jobs by 2025
People sit at the heart of our business. Given our work with retail partners and brands, an extensive number of our team are under 30. Partnering with The Youth Group (TYG) has enabled us to become a Youth Verified business with a focus on investing in youth opportunities that will enable future growth for everyone.
Explore The Youth GroupWe’re proud sponsors of Jack Parson’s ‘What’s your duvet flip’ series. It’s all about understanding what motivates and drives senior business leaders and, importantly, what advice they’d give today and tomorrow’s working generation.
Explore My Duvet FlipOur partnership with MB Motorsport lives beyond the logo on their racing cars. We’ve developed a sustainable partnership that has helped motivate and reward members of our own team and introduced us to other business partners with shared values and mindsets
Explore MB MotorsportFinance Director
Group CEO
Group CPO
Group CCO
Group Chairman
Working across our agencies and in partnership with the Group’s Board of Advisors, our leadership team are collectively responsible for the Group’s growth, innovation, results and continued future-forward view on the world.
Group CSO
We work with some of the world's best loved brands and would love to work with yours. If you have a project in mind, or would like to learn more about the Group, please get in touch
If you share our values and mindset, and you’re looking for something different, we’d love to hear from you
We want to work with like-minded partners who are experts in their own field and are keen to diversify and explore new opportunities. Just drop us a note