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The Thinking
Our strategic consultancy agency. Putting the So What? into your business strategy.
Specialisms include:
Data & Analytics
Growth Strategy
Customer Journey Touchpoints & Engagement
We don’t just observe change — we drive it.
Faster. Smarter. With impact.
Why?
The world isn’t just changing—it’s accelerating. Consumer expectations, technology and competitive landscapes are evolving at pace. The brands that thrive don’t just keep up; they lead.
Brand Partnership Group is a strategic growth accelerator, uniting expert agencies and specialist partners that close the gap between strategy and execution—delivering scalable solutions that fuel agility, transformation and long-term success.
Some of the worlds most loved brands are our most loved clients
Samsung
HP
Shark Ninja
EE
Pure Electric
Valspar
Driving change. Fuelling growth.
A group of future-ready experts,
Our network of specialist agencies and expert partners accelerate brand performance — helping organisations move faster, think smarter and connect deeper. With cutting-edge expertise in strategic growth, outsourced sales, marketing and experiential, AI-driven innovation and future-focused digital transformation, we don’t just help brands adapt — we propel them forward.
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The Connectors
A brand engagement agency that connects consumers and brands through the power of human touch, data and technology.
Specialisms include:
Outsourced Sales & Marketing
Retail & Field Marketing
B2B Staffing & Events
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The Experience
Our global brand experience agency provides on-brand event staff, entertainment and implementation services.
Specialisms include:
Live Engagement
Event Staffing
Brand Experience
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The Message
Our creative, content & digital agency. Developing creative ideas that resonate, engage and emote through the power of storytelling.
Specialisms include:
Human-AI Brand Development & Storytelling
AI-Driven Brand Personalisation
Creative AI Integration & Training
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Pushing the boundaries of product innovation to create exceptional experiences for customers and a sustainable future for the planet.
A collective of agencies and partners,
Growing Brand Partnerships. For Good.
Our shared vision — to leave a positive mark on everything we do
Youth Development
Belonging
Giving Back
Sustainability
Proudly supporting good causes that create opportunities for youth
Meet the Team.
Working across our agencies and in partnership with the Group’s Board of Advisors, our leadership team are collectively responsible for the Group’s growth, innovation, results and continued future-forward view on the world.
Neil Avery
Group Chairman
Andrew Leaver
Group CEO
Nigel Atherton
MD Blue Square
Sarah-Jane Benham
CEO KRU Live
Carl Aelle
Group Growth & Innovation Director
Michelle Scutt
Group Finance Director