Powerful Brand
Partnerships Create
Meaningful Impact

We don’t just observe change — we drive it.

Faster. Smarter. With impact.

Why?

The world isn’t just changing—it’s accelerating. Consumer expectations, technology and competitive landscapes are evolving at pace. The brands that thrive don’t just keep up; they lead.

Brand Partnership Group is a strategic growth accelerator, uniting expert agencies and specialist partners that close the gap between strategy and execution—delivering scalable solutions that fuel agility, transformation and long-term success.

Some of the worlds most loved brands are our most loved clients

Samsung
HP
Shark Ninja
EE
Pure Electric
Valspar

Driving change. Fuelling growth.

A group of future-ready experts,

Our network of specialist agencies and expert partners accelerate brand performance — helping organisations move faster, think smarter and connect deeper. With cutting-edge expertise in strategic growth, outsourced sales, marketing and experiential, AI-driven innovation and future-focused digital transformation, we don’t just help brands adapt — we propel them forward.

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The Thinking
Our strategic consultancy agency. Putting the So What? into your business strategy.

Discover Pulse

Specialisms include:
Data & Analytics
Growth Strategy
Customer Journey Touchpoints & Engagement

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The Connectors
A brand engagement agency that connects consumers and brands through the power of human touch, data and technology.

Discover Blue Square

Specialisms include:
Outsourced Sales & Marketing
Retail & Field Marketing
B2B Staffing & Events

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The Experience
Our global brand experience agency provides on-brand event staff, entertainment and implementation services.

Discover KRU LIVE

Specialisms include:
Live Engagement
Event Staffing
Brand Experience

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The Message
Our creative, content & digital agency. Developing creative ideas that resonate, engage and emote through the power of storytelling.

Discover Creative Monster

Specialisms include:
Human-AI Brand Development & Storytelling
AI-Driven Brand Personalisation
Creative AI Integration & Training

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Pushing the boundaries of product innovation to create exceptional experiences for customers and a sustainable future for the planet.

A collective of agencies and partners,

Growing Brand Partnerships. For Good.

Our shared vision — to leave a positive mark on everything we do

Youth Development

Belonging

Giving Back

Sustainability

Proudly supporting good causes that create opportunities for youth

Meet the Team.

Working across our agencies and in partnership with the Group’s Board of Advisors, our leadership team are collectively responsible for the Group’s growth, innovation, results and continued future-forward view on the world.

Neil Avery

Group Chairman

Andrew Leaver

Group CEO

Nigel Atherton

MD Blue Square

Sarah-Jane Benham

CEO KRU Live

Carl Aelle

Group Growth & Innovation Director

Michelle Scutt

Group Finance Director

Our Values

Values at the heart of our group

Excellence

Together

Heart

Integrity

Curious